6 Proven Tactics for Customer Retention in Atcommerce Store

eCommerce | November 15, 2023
6 Proven Tactics for Customer Retention in Atcommerce Store

Building strong relationships with your customers is one of the most crucial aspects of online stores. In the fast-paced world of online business, retaining customers, where they have tons of options has become quite difficult. However, it is very important, as it directly impacts profitability and long-term success.

Retaining your existing customers by making them feel valued increases their loyalty towards your brand. Moreover, it encourages customers to buy more from your online store. By prioritizing their satisfaction, you can gain a sense of trust among your customers and build lasting relationships with them, resulting in more sales and the possibility of spreading your business through word of mouth.

In this blog, we will discuss some proven tactics to help you retain customers in your Atcommerce store. So, let’s get started.

Wow Your Customers

No doubt! Providing an amazing shopping experience is key to creating a strong bond between you and your customers. To achieve this, it is important to have an online store that is responsive and user-friendly. Moreover, the aesthetics are also important since it is your storefront that will engage them in the beginning and encourage them to buy.

At Atcommerce, we understand the importance of a well-designed and well-performing store. Our themes are meticulously crafted based on in-depth industry research, exceeding industry standards and ensuring a seamless shopping experience.

Incentive Sales

Incentive marketing is becoming a popular choice for ecommerce businesses looking to increase customer retention. It is another powerful strategy that can attract, engage, and retain customers. Incentivizing sales means offering discounts and incentives to motivate customers to take the desired action, i.e., buy products from your online store.

Incentive sales can be in the form of “Discounts & Offers” or “Discounts/ Promo Codes.” Whatever the form, you can easily enable it for your customers in your Atcommerce-powered store by toggling on these options from the admin panel. However, you should have an incentive marketing plan before starting a campaign.

Boost Sales with “Affiliate Marketing”

Affiliate marketing is a great marketing strategy that will not only boost your sales but also enhance customer retention. It is a strategy where affiliates are used to create a positive customer experience by providing useful information, support, and incentives to your customers. Combine this strategy with your incentive sale campaign, and you can easily boost sales for your eCommerce business. 

Additionally, affiliate programs can also help you build loyal communities and foster repeat purchases by encouraging referrals, customer reviews, and testimonials and social sharing. In Atcommerce, you can easily enable affiliate programs by enabling the feature from the admin panel.

Optimize Your Store

Increasing traffic to your store is the primary goal for any ecommerce business. But how do you attract customers without spending hefty amounts on marketing? The answer is optimizing your online store with SEO (Search Engine Optimization).

SEO involves making your store visible in search engine result pages, allowing you to rank higher when customers search for products you offer. Additionally, it is crucial for online stores to get customers organically. At Atcommerce, we have built-in SEO features in our Atcommerce-powered store that you can use to organically gain more customers and increase sales.

Win Back Lost Sales

Abandoned carts are a common challenge faced by any eCommerce business. According to Statista, almost 80% of online shopping sessions end without any sales. This means that ecommerce businesses lose almost $18 billion in sales through abandoned carts.

To tackle this situation, your Atcommerce-powered store comes with an abandoned cart recovery feature. With this feature, you can implement persuasive recovery tactics like personalized emails and exit intent pop-ups to make your customers reconsider their decision and encourage them to complete their purchase.

Offer a Generous Return Policy

Returns can be a challenging aspect of running an ecommerce business, but they can also be an opportunity to boost sales and build customer trust. According to a survey by Narvar (via Forbes), 49% of consumers actively check the retailer’s return policy before making a purchase.

Provide your customers with a generous return policy with your Atcommerce-powered store. In the consumer’s world, it is considered a gesture of care and thus improves customer retention. Moreover, having a return policy will make your online store appear more professional and trustworthy.

Final Words

In today’s competitive ecommerce landscape, customer retention is very important for the long-term success of your ecommerce store. By implementing these proven tactics, you can effectively attract, engage, and retain customers. However, you should remember that customer retention is not a one-time effort but an ongoing process. Continuously evaluate and refine your strategies, listen to customer feedback, and adapt to changing trends and preferences. 

Additionally, Atcommerce provides you with the resources, assistance, and adaptability you need to establish a successful online business. Leverage the extensive features, seamless user experience, and dedicated support of Atcommerce to boost sales, retain customers, and establish long-term success.

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