Must-Have Features for Every eCommerce Website

eCommerce | March 29, 2023

The eCommerce business is growing at a fast pace without showing any signs of slowing down. After the hike during the pandemic, it continued to keep growing, and in 2021 alone, it generated $ 4.9 trillion worldwide. Looking at such a hefty amount, some might think that just having a high-quality product is enough for the success of their website; however, this is not true.

There are tons of different factors that determine the success of an eCommerce business. If you are launching your first Online Store or want to optimize your existing one, then keep reading as we are going to discuss some features that your site might be lacking.

Responsive Design: 

Responsive Design

In this era, engaging with your desired brand has become very convenient. You can shop from your favourite brand with just a few scrolls straight from the comfort of your screen. With this much customer reliance on screens, business owners need to make their websites responsive for all devices.

Customers these days move across screens of different sizes, which makes it even more important to make sure that your website is optimized on every device to retain your customers. Also, you should make sure that your customers have the same seamless experience with whatever browser they use.

User-Friendly Navigation: 

User Friendly

Upon visiting a website of such nature, the first thing a customer does is try to find what they are looking for. Therefore, to help your customers get where they want to go—be it purchasing, getting extra information, or getting in touch with customer service—it is important to make sure that the navigation is as user-friendly as possible.

Simple navigation improves your website by making it more understandable. However, one should carefully consider the positioning of their website navigation, as it is the key to success for any e-commerce website.

Site Search: 

Site Search

A search bar is a great and important feature to have on your website. It allows those customers who know what they want to bypass the navigation and find exactly what they want. In addition to that, it also helps those customers who don’t know what they need discover your website.

Photos and Videos of Your Products:  

Photos & Videos

One of the things that you need to add to your website is product photos and videos. Great-quality photos of your product will help your customers make an informed choice, thus reducing the number of returns. You should make sure that the photos are well-lit and detailed to help your customers make better-informed choices.

Adding videos of your products is another way to showcase your products to your customers in the environment they will be used in. You can also use videos to educate your customers with video tutorials of your products. However, you should ensure that it will load easily and not add to page load time.

Customer Review and Ratings: 

With the inability to touch or feel the product, customer reviews play a great role in helping customers make a purchase decision. It is stated that around 93% of the customers read reviews before buying a product to make sure that they are not being scammed. Since customers are not able to physically check a product, reviews are a way customers can trust a brand and its products.

Shopping Cart & Checkout: 


The primary goal of an eCommerce Website is to generate revenue, and your optimised shopping cart feature will help you maximise it. Speaking of shopping carts, customers expect fast service, seamless checkout, trustworthiness, multiple payment methods, and the option to preview their cart before proceeding to payment.

The checkout section should be designed to make sure that your customers won’t face any barriers while checking out. It is said that if a customer faces barriers or difficulties during their customer journey, it will greatly affect their decision to buy from you.

Order Tracking and Confirmation:

Allowing your customers to track their orders after ordering is a great way of keeping them engaged throughout the order journey. It helps boost customer satisfaction and is also an opportunity to cross-sell more products to your customer by showcasing add-ons or complimentary products.

Multiple Secure Payment Methods:

Multiple Payment Methods

In this era of one-tap payments, it is important to offer your customers multiple and secure payment methods for their convenience. As a strategy to make the checkout process hassle-free for your customers, it will also help you retain them. Besides, in this era, it feels illegal to lose a sale because you are not able to offer your customer a payment option they are comfortable with.

Shipping and Return Information:  

Shipping Information

Clearly stated shipping information is one of the features that can help you retain your customers. In a recent study, it was stated that around 68% of consumers prefer to see shipping costs upfront before making a purchase. While another group of people says that free shipping greatly influences their decision to check out.

In addition to that, you should also consider informing your customers of the return policy. It is said that around 92% of customers will buy again if you have an easy return policy. Along with that, it’s a great way to build great customer relations.

Multiple Contact Information: 

Once you’ve convinced your customers to buy from your eCommerce Store and built trust, the next step is to build a strong relationship with your customers. Besides informing them about your product promotion and sales by adding them to your mailing and texting lists, it is a great idea to add a contact page with multiple contact information to help your customers contact you if they have any queries, concerns, or feedback.

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